If I say “McDonalds” what’s the first thing that comes to your mind???
Some fries probably?
And if I say “Apple” I’m sure you know I’m not talking about a fruit, instead, the first thing your mind pictures is an iPod, iPhone or iPad.
That’s called BRANDING my friends...
Branding is what differentiates a local grocery store from “Walmart”, “Dr. Pepper” from “Coca-Cola”. But in order to understand what’s branding, we have to know what a brand is...
A brand is the image of a specific product or service that consumers connect with, identifying the name, logo, or slogan of the company who owns the image.
Big companies understand branding and consumer behavior so well that they take it to the next level making their products appealing to our senses.
So if you want your business to continue to perform well, you need to pay close attention to your branding strategy and in order to do that you have start by analyzing the basics.
As promised, here are the 3 basic components of a perfect branding formula:
1- Logo
The logo design is often the first visual impression that someone has of your business, before a potential client even walks through your door, your logo is the very first impression they get form your products or services.
That’s why having a professional logo design is extremely important, a cheap logo design is not the best solution for your company.
2- Tagline
In simple words, a tagline is your brand’s promise in a sticky and memorable way.
It communicates your business purpose to the people, a catchy tagline can also be viral, creating social engagement and remembrance.
Let’s do an exercise, I’ll put some of the most famous taglines and you match it with the company.
a-) Think Different.
b-) Connecting people.
c-) Think outside the bun.
d-) Can you hear me now?...Good!
e-) Always low prices. Always.
f-) I‘m loving it.
I’m sure you were able to recognize at least 50% of these taglines,
(unless you live in another planet of course)
3- Know what your purpose is.
If you know your purpose, and you communicate it through clear branding, then people will know what to expect from you.
for that you need to ask yourself these questions.
-Who’s my potential buyer?
-What are their problems?
-How can my product help them solve their pain points?
Once you have those answers, you’ll be able to determine your purpose.
Having a clear purpose will give you one clear direction
Time for conclusions:
3 ingredients: purpose, tagline and a professional logo design, are essential for creating a brand that is memorable and easily identifiable.
Now the question is: What's next?
- Once you mix these 3 ingredients together, you'll be ready to start you own project. Just make sure whoever is in charge of designing your logo is aware of these 3 ingredients.
We made it easier for you, with our logo design services you'll get your first concepts in 24 hours.
Just follow 3 single steps:
- Select your package: You can select any option from our affordable logo design
packages
- Fill out the brief: Tell us your ideas, we'll make them come true.
- Wait for our call: Your project manager will be contacting you to get more info about your design
You have nothing to lose 100% satisfaction guarantee.
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